The Core Club is an exclusive 30,000 sq. ft. lifestyle club in Midtown Manhattan. The project presented the challenge of weaving a cohesive design methodology into a program including a bar, restaurant, movie theatre, complete health club, and library. Since the envelope of a New York City high-rise constricted most formal and spatial notions of architectural cohesion between floors, the design was unified by thematizing and manipulating materials. A series of trademark material were designed (such as a chamfer-cut “core-wood” pattern), and then manipulated and distorted within different programs around the club. The effect was a design language that is highly proprietary, and highly exclusive – as is the nature of the club. Novel manipulations of trademark materials were considered akin to an ‘inside joke” – meaningful only to the members of the club who are familiar with the entire design.